Southern Computer Warehouse (SCW) has launched a “Red, White & You” rewards program that will give government and education clients cash back on all purchases.

Joseph Gabriel, chief executive officer of SCW, explains that the goal of the program is to “help lift some of the strain off of tight budgets” and to provide financial relief to already-burdened programs. The program provides a quarter of a point cash rebate on all purchases through SCW, and all government and education customers are automatically eligible.

SCW will be teaming up with its manufacturing partners and using the marketing dollars to fund the rebate program, and will not raise prices or set a limit to how much cash back a customer can receive.